Product Packaging Design as The Basis of Product Purchase Decision

Market homogenization leads to fierce competition in the tea market. In recent years, with rise of “green health” and deep-rooted concept “innovation”. Tea packaging design innovation has become a hot spot for research industry. The continuous upgrading market demand shown vigorous vitality energy. study aims examine on influence Chinese product purchasing decisions analyze its importance influencing factors. Further, strengthen sustainable development Yanhu District, Shanxi Province, China. Theoretical analysis was conducted cognitive attitudes, culture, design, purchase decision behavior. final online questionnaire distributed 321 respondents District. Empirical results indicate that all three dimensions factors positively influence, but degree varies. products can be enhanced through decisions. Ultimately, it explore effect add value connotation meet multi-level consumers products.